Health & Wellness · Private PPO brokerage
Health & Wellness
Mary Angels Home Care
Family-owned home care in Pittsburgh, given a 134-page service-and-neighbourhood footprint plus the schema Google needs to show them in the local pack.
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The Build
Every page of it, exactly as it ships
Recorded straight off the live build — the real page scrolling top to bottom, sticky bars and all.
Next.js
LocalBusiness schema
Service pages
Before & After
The site we found. The site we launched.
Hover either frame — or tap it — and it walks the full page for you.
Before
After
Website Theme
The brand system we set
Logo treatment, palette, and typography — the identity every page of the build is held to.
Logos
Typography
- Display
- Playfair Display 56px · 700
- Body
- Inter 17px · 400
- Weights
- 400 · 500 · 600 · 700
Palette
- #0B72ADAccent
- #0E2A52Ink · 28%
- #F6F9FCSurface · 64%
- #23344ASecondary
- #DDDDDDSupport · 4%
The Case Study
What this build returned
Traffic, leads, rankings, automation — the full record of what we ran and what it produced.
WE GENERATE OVER
600+
leads every month
- Lead Generation Campaigns
- Lead Generation Campaigns
- Audience
- Families Seeking Home Care
- Objective
- Care Consultations
META ADVERTISING SUCCESS
600+ home care leads every month
To support Mary Angels Home Care's growth, we developed and managed a complete Meta advertising system focused on generating qualified home care inquiries throughout the Pittsburgh area. Through strategic audience targeting, creative development, lead form optimization, and ongoing campaign management, we created a predictable lead generation channel designed to connect families with trusted in-home care services.
- Facebook Lead Generation Campaigns
- Instagram Advertising Campaigns
- Care Consultation Lead Forms
HOME CARE SEO RESULTS
From a 12-page site to a 100+ page SEO ecosystem
When we partnered with Mary Angels Home Care, our goal was to create a strong digital presence that would help families find trusted in-home care services throughout the Pittsburgh area. We developed a complete SEO and content strategy, expanded service area coverage, optimized local search visibility, and built a website focused on generating care consultations and caregiver applications.
BEFORE
- Home
- About Us
- Contact
- Services
- Service sub-pages
AFTER
- Service area pages across Pittsburgh
- Dedicated care service pages
- Location-specific SEO content
- Caregiver recruitment pages
- Resource and educational content
What we built
Service Area Pagess
Created localized pages targeting Pittsburgh communities and surrounding areas to improve visibility for families searching for home care near them.
Care Service Pages
Built dedicated pages for Personal Care, Companion Care, Respite Care, Alzheimer's & Dementia Care, Live-In Care, and 24/7 Home Care services.
Local SEO Optimization
Optimized metadata, content structure, internal linking, and local search signals to improve rankings throughout the Pittsburgh market.
Caregiver Recruitment Pages
Developed hiring pages and application funnels designed to attract qualified caregivers and home health aides.
Lead Generation System
Implemented consultation forms, call tracking, conversion-focused landing pages, and inquiry workflows to help families request care quickly.
Content Strategy
Created educational content focused on senior care, caregiver support, dementia care, and family resources.
Analytics & Tracking
Configured visitor tracking, lead attribution, form conversions, and reporting systems to monitor marketing performance..
Technical SEO
Optimized page structure, schema markup, internal linking, site performance, and indexing to support long-term organic growth.
Ad Creatives That Turn Scrolls Into Leads & Sales
Brand Identity & Marketing Assets
AUTOMATION & WORKFLOWS
Automated Home Care Lead Management for Mary Angels Home Care
Mary Angels Home Care uses GoHighLevel automation to instantly engage families seeking compassionate in-home care services. Every inquiry is captured, nurtured, tracked, and assigned automatically, helping the team focus on providing exceptional care while ensuring no lead is ever missed.
- 24/7
- 100%
- 6-Step
- Live
- Lead Response Automation
- Inquiry Tracking
- Client Intake Workflow
- Appointment Monitoring
New Care Inquiry Captured
When a family submits a care request through the website, the lead is instantly added to the CRM and assigned for immediate follow-up.
Instant SMS & Email Response
Automated messages are sent immediately to acknowledge the inquiry, provide information, and begin the conversation with prospective clients.
Care Consultation Scheduling
Interested families are guided toward booking a free consultation, ensuring a smooth and organized intake process.
Appointment & Assessment Tracking
Once an assessment is scheduled, workflows automatically update the contact record and notify the care coordination team.
Follow-Up & Nurture Campaigns
Families who need more time automatically receive follow-up messages and reminders, helping increase conversions over time.
Complete Lead Visibility
Every interaction, appointment, message, and status update is tracked inside one dashboard for complete visibility and accountability.
Scoped on call
One team
Tracked after
Want one like this?
This build started as a 25-minute call
Same process every time: we map where the leads come from, build the piece that is missing, wire it to the CRM and then watch the numbers with you.
- Scoped on the first call, priced before anything starts
- Built and launched by the same people who scoped it
- Tracked afterwards so you can see what it returned
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Your Turn
Want one of these for your business?
Book a free call and we’ll map exactly what to build first — the site, the traffic, the follow-up, and the AI that runs it around the clock.
